{"id":2447,"date":"2020-02-06T18:32:00","date_gmt":"2020-02-06T18:32:00","guid":{"rendered":"http:\/\/o03.5ed.myftpupload.com\/?p=2447"},"modified":"2025-04-04T17:58:14","modified_gmt":"2025-04-04T17:58:14","slug":"turkish-musteri-adaylarinizi-degerlendirmek-icin-bir-yontem-bant","status":"publish","type":"post","link":"https:\\/\\/www.teamgram.com\\/blog\/tr\/turkish-musteri-adaylarinizi-degerlendirmek-icin-bir-yontem-bant\/","title":{"rendered":"M\u00fc\u015fteri Adaylar\u0131n\u0131z\u0131 De\u011ferlendirin: BANT Metodu"},"content":{"rendered":"

<\/h2>\n

M\u00fc\u015fteri aday\u0131n\u0131z nitelikli mi?<\/h2>\n

M\u00fc\u015fteri adaylar\u0131 hakk\u0131nda ba\u015flang\u0131\u00e7ta \u00e7ok k\u0131s\u0131tl\u0131 bilgi vard\u0131r. \u00c7o\u011fu zaman bu bir isim, telefon numaras\u0131 ve \u015firket ad\u0131yla bile s\u0131n\u0131rl\u0131 olabilir. Bu ki\u015filerle haftalar s\u00fcren bir sat\u0131\u015f ili\u015fkisine girmeden \u00f6nce, ger\u00e7ekten m\u00fc\u015fteriniz olacak niteliklere sahip olduklar\u0131ndan emin olmak iyi olur.<\/p>\n

Nitelikli m\u00fc\u015fteri aday\u0131n\u0131n nas\u0131l olmas\u0131 gerekti\u011fini her \u015firket kendisi belirler. E\u011fer belirledi\u011finiz kriterlere g\u00f6re m\u00fc\u015fteri aday\u0131n\u0131z nitelikli de\u011filse, sat\u0131\u015f ekibiniz onunla zaman harcamamal\u0131d\u0131r.<\/p>\n

B.A.N.T. Y\u00f6ntemi<\/h2>\n

\u015eu d\u00f6rt kritere odaklanmak, nitelikli m\u00fc\u015fteri adaylar\u0131n\u0131 belirlemeyi kolayla\u015ft\u0131r\u0131r:<\/p>\n

B\u00fct\u00e7e \u2022 Yetki \u2022 \u0130htiya\u00e7 \u2022 Aciliyet<\/strong><\/p>\n

Bu y\u00f6ntemin de\u011fi\u015fik t\u00fcrevleri d\u00fcnyada yayg\u0131n olarak kullan\u0131l\u0131r. Y\u00f6ntemin ad\u0131, bu d\u00f6rt kriterin \u0130ngilizce kar\u015f\u0131l\u0131klar\u0131n\u0131n ba\u015f harflerinden geliyor: Budget, Authority, Needs, Timeframe.<\/em><\/p>\n

Bu y\u00f6ntemi uygulamak i\u00e7in \u00f6nce m\u00fc\u015fteri aday\u0131yla bir \u00f6n g\u00f6r\u00fc\u015fme yap\u0131l\u0131r. Adaylar\u0131n bu d\u00f6rt kriterin hepsini birden kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131 kontrol edilir. Bu kriterlere daha yak\u0131ndan bakal\u0131m:<\/p>\n

B\u00fct\u00e7esi var m\u0131?<\/h3>\n

Bu hassas bir sorudur ve \u00e7o\u011fu sat\u0131c\u0131 bunu sormaktan \u00e7ekinir. Ancak sonu\u00e7ta faturan\u0131z\u0131 \u00f6deyemeyecek bir m\u00fc\u015fteri aday\u0131yla zaman kaybetmek istemezsiniz. Bu bilgiyi dolayl\u0131 veya direkt olarak erken bir a\u015famada elde etmek gerekir.<\/p>\n

Yetkisi var m\u0131?<\/h3>\n

M\u00fc\u015fteri aday\u0131n\u0131z ger\u00e7ekten m\u00fc\u015fteriniz olabilecek bir \u015firkette \u00e7al\u0131\u015f\u0131yor olabilir, ama satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fc almaya yetkili olmayabilir. B\u00f6yle bir durumda sat\u0131\u015f yapmaya \u00e7al\u0131\u015fmak yerine bu ki\u015finin sizi yetkili bir ki\u015fiyle tan\u0131\u015ft\u0131rmas\u0131n\u0131 sa\u011flamaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

\u0130htiyac\u0131 var m\u0131?<\/h3>\n

M\u00fc\u015fteri adaylar\u0131 pek \u00e7ok \u015feye ilgi g\u00f6sterebilirler, ama sonunda ihtiya\u00e7 duymad\u0131klar\u0131 \u015feyleri almazlar. Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn bu m\u00fc\u015fterinin ihtiya\u00e7lar\u0131na uygun olup olmad\u0131\u011f\u0131n\u0131 erken bir a\u015famada kontrol etmek faydal\u0131d\u0131r.<\/p>\n

Aciliyet var m\u0131?<\/h3>\n

\u0130htiyac\u0131 acil olmayan m\u00fc\u015fteri adaylar\u0131 sat\u0131\u015f ekibinizi \u00e7ok yorabilir. Uzun s\u00fcre pazarl\u0131k eder, rakiplerle kar\u015f\u0131la\u015ft\u0131r\u0131r, ellerindeki s\u00fcreyi aleyhinize kullan\u0131rlar. Sat\u0131\u015f\u0131n maliyeti y\u00fckselir, kar\u0131 azal\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zaman\u0131n\u0131z de\u011ferli. M\u00fc\u015fteri aday\u0131n\u0131z, onunla u\u011fra\u015fman\u0131za de\u011fecek kadar iyi mi? BANT y\u00f6ntemi, kriterlerinize uymayan m\u00fc\u015fteri adaylar\u0131n\u0131 h\u0131zla elemenizi, nitelikli adaylara odaklanman\u0131z\u0131 sa\u011flar.<\/p>\n","protected":false},"author":2,"featured_media":2745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[189,180],"tags":[],"class_list":["post-2447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satis-akademisi","category-uncategorized-tr"],"jetpack_featured_media_url":"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2020\/02\/lead-blog2.png","spectra_custom_meta":{"_alp_processed":["1743789494"],"_wp_old_date":["2020-03-06"],"_wp_page_template":["default"],"_thumbnail_id":["2745"],"_yoast_wpseo_primary_category":["651"],"_yoast_wpseo_content_score":["60"],"ct_chosen_last_updated":["default"],"ct_chosen_pro_post_layout_key":["default"],"ct_chosen_pro_fi_size_key":["default"],"ct_chosen_pro_video_youtube_mute":["0"],"ct_chosen_pro_video_youtube_loop":["0"],"ct_chosen_pro_video_youtube_autoplay":["0"],"ct_chosen_pro_video_youtube_captions":["0"],"ct_chosen_pro_video_youtube_logo":["0"],"ct_chosen_pro_video_key":[""],"_edit_last":["2"],"ct_chosen_pro_video_display_key":["post"],"_yoast_wpseo_metadesc":["Zaman\u0131n\u0131z de\u011ferli. M\u00fc\u015fteri aday\u0131n\u0131z, onunla u\u011fra\u015fman\u0131za de\u011fecek kadar iyi mi? BANT y\u00f6ntemi, kriterlerinize uymayan m\u00fc\u015fteri adaylar\u0131n\u0131 h\u0131zla elemenizi, nitelikli adaylara odaklanman\u0131z\u0131 sa\u011flar."],"ekit_post_views_count":["80"],"_wpml_word_count":["441"],"_edit_lock":["1743789495:2"],"_pingme":["1"],"_encloseme":["1"],"_last_translation_edit_mode":["native-editor"],"_g_feedback_shortcode_ba96d67f2f0e2d9d668d1b30b23f6935b3c372eb":["\n\t\t\t\t[contact-field label=\"Name\" type=\"name\" required=\"true\" \/]\n\t\t\t\t[contact-field label=\"Email\" type=\"email\" required=\"true\" \/]\n\t\t\t\t[contact-field label=\"Website\" type=\"url\" \/]\n\t\t\t\t[contact-field label=\"Message\" type=\"textarea\" \/]"],"_g_feedback_shortcode_atts_ba96d67f2f0e2d9d668d1b30b23f6935b3c372eb":["a:17:{s:2:\"to\";s:21:\"ayurekli@teamgram.com\";s:7:\"subject\";s:69:\"[TeamGram Blog] M\u00fc\u015fteri Adaylar\u0131n\u0131z\u0131 De\u011ferlendirin: BANT 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Yurekli","author_link":"https:\\/\\/www.teamgram.com\\/blog\/tr\/author\/ayurekli\/"},"uagb_comment_info":0,"uagb_excerpt":"Zaman\u0131n\u0131z de\u011ferli. M\u00fc\u015fteri aday\u0131n\u0131z, onunla u\u011fra\u015fman\u0131za de\u011fecek kadar iyi mi? BANT y\u00f6ntemi, kriterlerinize uymayan m\u00fc\u015fteri adaylar\u0131n\u0131 h\u0131zla elemenizi, nitelikli adaylara odaklanman\u0131z\u0131 sa\u011flar.","jetpack_shortlink":"https:\/\/wp.me\/pgusnm-Dt","_links":{"self":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts\/2447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/comments?post=2447"}],"version-history":[{"count":1,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts\/2447\/revisions"}],"predecessor-version":[{"id":6199,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts\/2447\/revisions\/6199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/media\/2745"}],"wp:attachment":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/media?parent=2447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/categories?post=2447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/tags?post=2447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}