{"id":2482,"date":"2020-03-06T19:19:00","date_gmt":"2020-03-06T19:19:00","guid":{"rendered":"http:\/\/o03.5ed.myftpupload.com\/?p=2482"},"modified":"2025-04-04T17:58:08","modified_gmt":"2025-04-04T17:58:08","slug":"pazarlamada-crm-kullanimi","status":"publish","type":"post","link":"https:\\/\\/www.teamgram.com\\/blog\/tr\/pazarlamada-crm-kullanimi\/","title":{"rendered":"CRM ve Pazarlama B\u00fct\u00e7esi Y\u00f6netimi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pazarlama departman\u0131n\u0131n temel i\u015flevi, \u015firkete yeni <a href=\"https:\/\/www.teamgram.com\/blog\/tr\/2020\/01\/04\/musteri-adayi-nedir\/\">m\u00fc\u015fteri adaylar\u0131<\/a> olu\u015fturmakt\u0131r. Bunun i\u00e7in fuarlar, reklamlar, web siteleri, sosyal a\u011flar gibi \u00e7ok farkl\u0131 pazarlama kanallar\u0131 kullan\u0131l\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama y\u00f6neticilerinin en \u00f6nemli i\u015flerinden biri, bu farkl\u0131 kanallar\u0131n performanslar\u0131n\u0131 \u00f6l\u00e7mek ve b\u00fct\u00e7elerin en do\u011fru \u015fekilde kullan\u0131lmas\u0131n\u0131 sa\u011flamakt\u0131r. Bunun i\u00e7in performans verilerine ihtiya\u00e7 duyarlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sat\u0131\u015f Verileriyle Pazarlama B\u00fct\u00e7esi Y\u00f6netmenin Zorlu\u011fu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak \u00e7o\u011fu kurumsal (B2B) sat\u0131\u015f i\u015finde m\u00fc\u015fteri aday\u0131yla ilk temas\u0131n sa\u011flanmas\u0131 ile bu m\u00fc\u015fteri aday\u0131na sat\u0131\u015f yap\u0131lmas\u0131 aras\u0131nda uzun bir s\u00fcre ge\u00e7er. Baz\u0131 m\u00fc\u015fteri adaylar\u0131 sat\u0131n alma kararlar\u0131n\u0131 hemen alabilirken baz\u0131lar\u0131 \u00e7ok daha sonra alabilirler.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenlerle pazarlama b\u00fct\u00e7e kararlar\u0131 i\u00e7in sat\u0131\u015f sonu\u00e7lar\u0131n\u0131 beklemek pratikte m\u00fcmk\u00fcn olmaz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pazarlama Performans\u0131n\u0131 \u00d6l\u00e7mede CRM\u2019in Rol\u00fc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TeamGram gibi geli\u015fmi\u015f CRM sistemleri, m\u00fc\u015fteri adaylar\u0131n\u0131n h\u0131zl\u0131 bir \u00f6n de\u011ferlendirmeden ge\u00e7irilerek nitelikli olanlar\u0131n ayr\u0131\u015ft\u0131r\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. Bunu yapmay\u0131 sa\u011flayan ve d\u00fcnyada yayg\u0131n olarak kullan\u0131lan y\u00f6ntemlerden biri hakk\u0131nda yaz\u0131m\u0131z\u0131 <a href=\"https:\/\/www.teamgram.com\/blog\/tr\/2020\/02\/06\/turkish-musteri-adaylarinizi-degerlendirmek-icin-bir-yontem-bant\/\">burada bulabilirsiniz<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f s\u00fcreci bu de\u011ferlendirmeden sonra aylarca s\u00fcrecek olsa bile, farkl\u0131 kanallar\u0131n g\u00f6receli performans\u0131n\u0131 hesaplayabilmek i\u00e7in bunlar\u0131 beklemeye art\u0131k gerek kalmaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri Adaylar\u0131n\u0131n Pazarlama Kanallar\u0131yla \u0130li\u015fkilendirilmesi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bu de\u011ferlendirmeyi yapabilmek i\u00e7in, her bir m\u00fc\u015fteri aday\u0131n\u0131n hangi pazarlama kanal\u0131ndan geldi\u011fini takip edebilmek gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bunun i\u00e7in m\u00fc\u015fteri adaylar\u0131n\u0131n CRM kay\u0131tlar\u0131nda, hangi kanaldan geldi\u011fini g\u00f6steren bir kaynak alan\u0131 bulunur. \u015eirketler bu alana girilebilecek kaynaklar\u0131, kulland\u0131klar\u0131 pazarlama kanallar\u0131na g\u00f6re belirleyebilirler: Fuarlar, web reklamlar\u0131, e-posta kampanyalar\u0131 vs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TeamGram gibi CRM sistemleri, farkl\u0131 m\u00fc\u015fteri aday\u0131 edinme kaynaklar\u0131yla (Facebook formlar\u0131, web bilgi formlar\u0131, e-posta kutular\u0131, vs) entegre \u00e7al\u0131\u015fabilirler ve \u00e7o\u011fu zaman kaynak bilgisini otomatik olarak kaydederler. Bunun m\u00fcmk\u00fcn olmad\u0131\u011f\u0131 durumlarda bu bilgi elle de girilebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7lar\u0131n De\u011ferlendirilmesi:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir hafta i\u00e7inde 2 farkl\u0131 kanaldan toplam 430 adet m\u00fc\u015fteri aday\u0131 elde etti\u011fimizi d\u00fc\u015f\u00fcnelim. BANT y\u00f6ntemini kullanarak h\u0131zl\u0131 bir de\u011ferlendirme yapabilir ve her birinden ka\u00e7 adet nitelikli (kriterlerimize uygun) m\u00fc\u015fteri aday\u0131 elde etti\u011fimizi bulabiliriz. Mesela:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>100.000 TL harcayarak kat\u0131ld\u0131\u011f\u0131m\u0131z fuarda stand\u0131m\u0131z\u0131 ziyaret eden 300 m\u00fc\u015fteri aday\u0131ndan 180 tanesi nitelikli olsun.<\/li><li>6.000 TL harcad\u0131\u011f\u0131m\u0131z web reklamlar\u0131yla sitemize gelerek form dolduran 130 m\u00fc\u015fteri aday\u0131ndan 7 tanesi nitelikli olsun.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eimdi bir adet nitelikli m\u00fc\u015fteri aday\u0131 elde etmek i\u00e7in hangi pazarlama kanal\u0131nda ne maliyetimiz oldu\u011funu hesaplayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fuar:<\/strong> 100.000 TL \/ 180 nitelikli aday = <strong>556 TL<\/strong>\/ nitelikli m\u00fc\u015fteri aday\u0131<\/li><li><strong>Web reklamlar\u0131:<\/strong> 6.000 TL \/ 7 nitelikli aday = <strong>857 TL<\/strong>\/ nitelikli m\u00fc\u015fteri aday\u0131<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Buna g\u00f6re pazarlama b\u00fct\u00e7emiz fuar kanal\u0131nda, web reklamlar\u0131ndan yakla\u015f\u0131k %50 daha verimli \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Gelecekteki pazarlama b\u00fct\u00e7esi kararlar\u0131m\u0131zda bunu g\u00f6z \u00f6n\u00fcne alabiliriz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E\u011fer m\u00fc\u015fteri adaylar\u0131n\u0131 nitelikli olup olmad\u0131\u011f\u0131n\u0131 kontrol etmeden sadece say\u0131lar\u0131na bakarak de\u011ferlendirme yapsayd\u0131k veya m\u00fc\u015fteri adaylar\u0131n\u0131n hangi kaynaktan geldi\u011fini takip eden bir CRM\u2019imiz olmasayd\u0131 bu de\u011ferli bilgiye sahip olmadan pazarlama b\u00fct\u00e7emizi y\u00f6netmek zorunda kalacakt\u0131k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM sisteminizdeki bilgileri kullanarak her bir pazarlama kanal\u0131n\u0131n ne kadar verimli \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 kolayca bulabilirsiniz. CRM, pazarlama b\u00fct\u00e7enizi daha verimli kullanmaya yard\u0131mc\u0131 olabilir.<\/p>\n","protected":false},"author":2,"featured_media":2742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[189,1],"tags":[],"class_list":["post-2482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satis-akademisi","category-uncategorized"],"jetpack_featured_media_url":"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2020\/03\/marketing-blog2.png","spectra_custom_meta":{"_alp_processed":["1743789488"],"ct_chosen_pro_video_youtube_mute":["0"],"ct_chosen_pro_video_youtube_loop":["0"],"ct_chosen_pro_video_youtube_autoplay":["0"],"ct_chosen_pro_video_youtube_captions":["0"],"ct_chosen_pro_video_youtube_logo":["0"],"ct_chosen_pro_video_display_key":["post"],"ct_chosen_pro_video_key":[""],"_edit_last":["2"],"_thumbnail_id":["2742"],"ct_chosen_pro_fi_size_key":["default"],"ct_chosen_pro_post_layout_key":["default"],"ct_chosen_last_updated":["default"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_primary_category":["651"],"_yoast_wpseo_metadesc":["CRM sisteminizdeki bilgileri kullanarak her bir pazarlama kanal\u0131n\u0131n ne kadar verimli \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 kolayca bulabilirsiniz. CRM, pazarlama b\u00fct\u00e7enizi daha verimli kullanmaya yard\u0131mc\u0131 olabilir."],"_wp_page_template":["default"],"ekit_post_views_count":["143"],"_wpml_word_count":["665"],"_edit_lock":["1743789489:2"],"_wpml_location_migration_done":["1"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_wpml_media_has_media":["1"],"_pingme":["1"],"_encloseme":["1"],"_g_feedback_shortcode_7c0bc8b3c3f971779c3d6a3aa4b36d39caaae43c":["\n\t\t\t\t[contact-field label=\"Name\" type=\"name\"  required=\"true\" \/]\n\t\t\t\t[contact-field label=\"Email\" type=\"email\" required=\"true\" \/]\n\t\t\t\t[contact-field label=\"Website\" type=\"url\" \/]\n\t\t\t\t[contact-field label=\"Message\" type=\"textarea\" \/]"],"_g_feedback_shortcode_atts_7c0bc8b3c3f971779c3d6a3aa4b36d39caaae43c":["a:17:{s:2:\"to\";s:21:\"ayurekli@teamgram.com\";s:7:\"subject\";s:52:\"[TeamGram Blog] CRM ve Pazarlama B\u00fct\u00e7esi 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Yurekli","author_link":"https:\\/\\/www.teamgram.com\\/blog\/tr\/author\/ayurekli\/"},"uagb_comment_info":0,"uagb_excerpt":"CRM sisteminizdeki bilgileri kullanarak her bir pazarlama kanal\u0131n\u0131n ne kadar verimli \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 kolayca bulabilirsiniz. CRM, pazarlama b\u00fct\u00e7enizi daha verimli kullanmaya yard\u0131mc\u0131 olabilir.","jetpack_shortlink":"https:\/\/wp.me\/pgusnm-E2","_links":{"self":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts\/2482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/comments?post=2482"}],"version-history":[{"count":1,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts\/2482\/revisions"}],"predecessor-version":[{"id":6198,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts\/2482\/revisions\/6198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/media\/2742"}],"wp:attachment":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/media?parent=2482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/categories?post=2482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/tags?post=2482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}