{"id":5111,"date":"2022-08-10T02:01:40","date_gmt":"2022-08-10T02:01:40","guid":{"rendered":"https:\/\/www.teamgram.com\/blog\/?p=5111"},"modified":"2025-04-04T17:50:31","modified_gmt":"2025-04-04T17:50:31","slug":"musteri-adayi-hunisi","status":"publish","type":"post","link":"https:\\/\\/www.teamgram.com\\/blog\/tr\/musteri-adayi-hunisi\/","title":{"rendered":"M\u00fc\u015fteri Aday\u0131 Hunisi"},"content":{"rendered":"<h3>M\u00fc\u015fteri Aday\u0131 De\u011ferlendirme S\u00fcreci<\/h3>\n<p>Sat\u0131\u015f yapmay\u0131 umdu\u011funuz, ama hen\u00fcz bir sat\u0131\u015f f\u0131rsat\u0131 olup olmad\u0131\u011f\u0131n\u0131 kontrol etmedi\u011finiz ki\u015filere m\u00fc\u015fteri aday\u0131 diyoruz.<\/p>\n<p>M\u00fc\u015fteri adaylar\u0131 farkl\u0131 kanallardan size ula\u015fabilir veya siz onlar\u0131 farkl\u0131 kaynaklardan bulabilirsiniz. Ancak her m\u00fc\u015fteri aday\u0131 e\u015fit de\u011ferde de\u011fildir. Baz\u0131lar\u0131 istedi\u011finiz \u00f6zelliklere sahip olmayabilir. Baz\u0131lar\u0131 bu \u00f6zelliklere sahip olsalar da al\u0131m yapmaya haz\u0131r olmayabilirler.<\/p>\n<p>\u0130lk i\u015finiz bunlarla g\u00f6r\u00fc\u015fmek, istedi\u011finiz niteliklere sahip olup olmad\u0131klar\u0131n\u0131 anlamak, istedi\u011finiz niteliklere sahip olanlarda bir sat\u0131\u015f f\u0131rsat\u0131 olup olmad\u0131\u011f\u0131n\u0131 kontrol etmek olacak. Bir sat\u0131\u015f f\u0131rsat bulursan\u0131z bunlara sat\u0131\u015f yapmak i\u00e7in zaman harcamaya ba\u015flayabilirsiniz.<\/p>\n<p>M\u00fc\u015fteri aday\u0131 de\u011ferlendirme s\u00fcreci hakk\u0131nda daha detayl\u0131 bilgi i\u00e7in <a href=\"https:\/\/www.teamgram.com\/blog\/tr\/2022\/01\/14\/verimli-satisin-anahtari-musteri-adayi-degerlendirme-2\/\" target=\"_blank\" rel=\"noopener\">bu yaz\u0131m\u0131za g\u00f6z atabilirsiniz<\/a>.<\/p>\n<h3>TeamGram ve Aday De\u011ferlendirme<\/h3>\n<p>M\u00fc\u015fteri adaylar\u0131n\u0131z\u0131 TeamGram\u2019a girmek ve bunlar\u0131n de\u011ferlendirme sonu\u00e7lar\u0131n\u0131 burada kaydetmek, s\u00fcreci daha iyi y\u00f6netmeyi ve \u00f6nemli \u00e7\u0131kar\u0131mlar yapmay\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n<p>Aday de\u011ferlendirme s\u00fcrecinizin nas\u0131l i\u015fledi\u011fi ile ilgili en ayd\u0131nlat\u0131c\u0131 g\u00f6stergelerden birisi, m\u00fc\u015fteri aday\u0131 hunisidir. Bu g\u00f6sterge, s\u00fcrece giren adaylar\u0131n hangi a\u015famada ne kadar azald\u0131\u011f\u0131n\u0131 ve her a\u015famadaki verimin bir \u00f6nceki d\u00f6neme g\u00f6re nas\u0131l de\u011fi\u015fti\u011fini kolayca izlemenizi sa\u011flar.<\/p>\n<p>Huni g\u00f6stergesini, ana men\u00fcdeki\u00a0<a href=\"https:\/\/www.teamgram.com\/leads\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fteri adaylar\u0131<\/a>\u00a0se\u00e7ene\u011fi alt\u0131ndaki Pano sekmesinde bulabilirsiniz.<\/p>\n<p>Bunun nas\u0131l i\u015fledi\u011fine biraz daha detayl\u0131 bakal\u0131m.<\/p>\n<h3>\u0130\u015fi Biten M\u00fc\u015fteri Adaylar\u0131<\/h3>\n<p>Huninin tepesinde, se\u00e7ti\u011finiz zaman aral\u0131\u011f\u0131 i\u00e7inde i\u015fi biten m\u00fc\u015fteri adaylar\u0131n\u0131n toplam say\u0131s\u0131n\u0131 g\u00f6r\u00fcrs\u00fcn\u00fcz. Bir m\u00fc\u015fteri aday\u0131n\u0131n de\u011ferlendirme s\u00fcrecindeki i\u015finin bitmi\u015f olmas\u0131, \u015fu nedenlerden herhangi biriyle olabilir:<\/p>\n<ul>\n<li>M\u00fc\u015fteri aday\u0131 ile g\u00f6r\u00fc\u015f\u00fcp, nitelik durumunu ve bir f\u0131rsat olup olmad\u0131\u011f\u0131n\u0131 anlam\u0131\u015f olabilirsiniz.<\/li>\n<li>M\u00fc\u015fteri aday\u0131 ile g\u00f6r\u00fc\u015fememi\u015f ve art\u0131k bununla g\u00f6r\u00fc\u015fmek i\u00e7in daha fazla u\u011fra\u015fmamaya karar vermi\u015f olabilirsiniz.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Dikkat: Se\u00e7ti\u011finiz zaman aral\u0131\u011f\u0131nda bulunmu\u015f olsalar bile, hen\u00fcz i\u015fi bitmemi\u015f m\u00fc\u015fteri adaylar\u0131 bu say\u0131ya dahil edilmez. Yani huniye bakarak, yeni m\u00fc\u015fteri adaylar\u0131n\u0131 ne h\u0131zda buldu\u011funuzu g\u00f6remezsiniz. Bunun i\u00e7in farkl\u0131 bir g\u00f6sterge kullanacaks\u0131n\u0131z. Huni size sadece de\u011ferlendirme s\u00fcrecindeki i\u015fleri bitmi\u015f adaylar\u0131n analiz sonucunu g\u00f6sterir.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"156\" src=\"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/funnela.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/funnela.jpg 1080w, https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/1_funnela-768x111.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Buradaki \u00f6rnekte, belirlenen 1 ayl\u0131k s\u00fcrede 452 m\u00fc\u015fteri aday\u0131n\u0131n de\u011ferlendirme s\u00fcrecinin bitti\u011fini g\u00f6r\u00fcyoruz.<\/p>\n<p>Bundan sonraki sat\u0131rlarda, bunlar\u0131n s\u00fcre\u00e7ten nas\u0131l ge\u00e7ti\u011fini daha detayl\u0131 g\u00f6rece\u011fiz.<\/p>\n<h3>Eri\u015filen M\u00fc\u015fteri Adaylar\u0131<\/h3>\n<p>Her m\u00fc\u015fteri aday\u0131na eri\u015fip nitelikli olup olmad\u0131\u011f\u0131n\u0131 anlamak, bir sat\u0131\u015f f\u0131rsat\u0131 var m\u0131 diye kontrol etmek m\u00fcmk\u00fcn olmayabilir. Mesela web sitenizde form doldurarak bilgi isteyen ki\u015fileri aray\u0131p bir de\u011ferlendirmeden ge\u00e7irmek gerekir. Ama bunlar\u0131n tamam\u0131na eri\u015femeyebilirsiniz.<\/p>\n<p>Eri\u015filen m\u00fc\u015fteri adaylar\u0131 say\u0131s\u0131n\u0131n, i\u015fi biten toplam m\u00fc\u015fteri aday\u0131 say\u0131s\u0131na oran\u0131 bu m\u00fc\u015fteri adaylar\u0131na ula\u015fmakta ne kadar ba\u015far\u0131l\u0131 oldu\u011funuzu g\u00f6sterir.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"246\" src=\"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/funnelb.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/funnelb.jpg 1000w, https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/1_funnelb-768x189.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Bu \u00f6rnekte, bir ayl\u0131k d\u00f6nemde de\u011ferlendirmesi sona eren 452 adaydan 375\u2019ine, yani %83\u2019\u00fcne ula\u015f\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bunun yan\u0131nda, bir \u00f6nceki d\u00f6nemden fark da g\u00f6steriliyor. Ula\u015fma oran\u0131 bu ay, \u00f6nceki aydan %4.5 daha fazla. G\u00f6stergenin ye\u015fil olmas\u0131, de\u011fi\u015fikli\u011fin olumlu y\u00f6nde oldu\u011funun i\u015fareti.<\/p>\n<h4>Eri\u015fim Oran\u0131n\u0131z\u0131 Y\u00fckseltmek \u0130\u00e7in Neler Yapabilirsiniz?<\/h4>\n<p>M\u00fc\u015fteri adaylar\u0131n\u0131n ne kadar\u0131na ula\u015fabilmenin normal oldu\u011fu duruma g\u00f6re de\u011fi\u015febilir. Sizi bulan (inbound) adaylara eri\u015fim oran\u0131 genellikle sizin buldu\u011funuz (outbound) adaylara eri\u015fim oran\u0131n\u0131zdan \u00e7ok daha y\u00fcksek olur. \u0130lave filtreler uygulayarak ne t\u00fcr adaylara ula\u015fmakta zorland\u0131\u011f\u0131n\u0131z\u0131 belirleyebilirsiniz.<\/p>\n<p>Daha anlaml\u0131 olan, zaman i\u00e7inde eri\u015fim oran\u0131n\u0131n ne y\u00f6nde de\u011fi\u015fti\u011fidir. E\u011fer ula\u015f\u0131m oran\u0131n\u0131zda beklenmedik bir d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcyorsan\u0131z, bunun sebebini ara\u015ft\u0131rmak gerekir.\u00a0Eri\u015fim oran\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131n\u0131n ba\u015fl\u0131ca sebepleri \u015funlar olabilir:<\/p>\n<ul>\n<li>\u0130rtibat bilgilerini do\u011frulamadan, hatal\u0131 veya eksik al\u0131yor olabilirsiniz.<\/li>\n<li>Aday bulmak i\u00e7in kulland\u0131\u011f\u0131n\u0131z kaynaklar (sekt\u00f6r rehberleri vs) eski veya kalitesiz veri i\u00e7eriyor olabilir.<\/li>\n<li>Asl\u0131nda sizinle i\u015f yapmak istemeyen bir grubu hedefliyor olabilirsiniz.<\/li>\n<li>Ula\u015f\u0131lmas\u0131 zor bir grubu hedefliyor olabilirsiniz.\u00a0Asistanlar, santral g\u00f6revlileri gibi ki\u015filer m\u00fc\u015fteri aday\u0131yla g\u00f6r\u00fc\u015fmenizi engelliyor olabilir.<\/li>\n<li>Adaylara ula\u015fmak i\u00e7in yeterince \u0131srarc\u0131 davranm\u0131yor olabilirsiniz. Bunun i\u00e7in <a href=\"https:\/\/www.teamgram.com\/blog\/tr\/2022\/02\/07\/musteri-adaylarina-ulasmada-sekans-kullanimi\/\" target=\"_blank\" rel=\"noopener\">TeamGram\u2019\u0131n eri\u015fim sekans\u0131 \u00f6zelli\u011fi<\/a> iyi bir \u00e7\u00f6z\u00fcm olabilir.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Yeni d\u00fczenlemeler yapt\u0131k\u00e7a eri\u015fim oran\u0131n\u0131z\u0131n d\u00fczelip d\u00fczelmedi\u011fini kontrol edin. Bu \u00f6nemli ve kolay y\u00f6netilen bir metriktir. Ula\u015famad\u0131\u011f\u0131n\u0131z bir m\u00fc\u015fteri aday\u0131na sat\u0131\u015f yapamazs\u0131n\u0131z.<\/p>\n<h3>Nitelikli Adaylar<\/h3>\n<p>Bir m\u00fc\u015fteri aday\u0131na ula\u015ft\u0131\u011f\u0131n\u0131zda ilk kontrol etmek istedi\u011finiz \u015fey, bu ki\u015finin istedi\u011finiz \u00f6zelliklere sahip olup olmad\u0131\u011f\u0131d\u0131r. Niteliklendirme kriterleri her \u015firket i\u00e7in farkl\u0131d\u0131r. Sizin i\u00e7in anlaml\u0131 olan \u00f6zellikleri belirlemekte zorlan\u0131yorsan\u0131z <a href=\"https:\/\/www.teamgram.com\/blog\/tr\/2020\/02\/06\/turkish-musteri-adaylarinizi-degerlendirmek-icin-bir-yontem-bant\/\" target=\"_blank\" rel=\"noopener\">bu yaz\u0131m\u0131za g\u00f6z at\u0131n<\/a>.<\/p>\n<p>Ula\u015f\u0131lan t\u00fcm adaylar i\u00e7inde nitelikli olanlar\u0131n oran\u0131, pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n ne kadar do\u011fru bir kitleye ula\u015ft\u0131\u011f\u0131n\u0131 anlamaya yard\u0131mc\u0131 olur.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"358\" src=\"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/funnelc.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/funnelc.jpg 1000w, https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/1_funnelc-768x275.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Buradaki \u00f6rnekte, ula\u015f\u0131lan 375 adaydan 24 tanesinin istenen niteliklere sahip oldu\u011fu g\u00f6r\u00fclm\u00fc\u015f. Bu, t\u00fcm g\u00f6r\u00fc\u015f\u00fclen adaylar\u0131n %6.8\u2019i. Bir \u00f6nceki aya g\u00f6re bunun %1.8 artt\u0131\u011f\u0131n\u0131, yani bu ay daha nitelikli bir gruba ula\u015f\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n<h4>Yeterince Nitelikli Aday Bulamad\u0131ysan\u0131z<\/h4>\n<p>Nitelikli adaylar\u0131n oran\u0131n\u0131n veya say\u0131s\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131, genellikle pazarlama ile ilgili sorunlara i\u015faret eder.<\/p>\n<p>Hangi oran\u0131n yeterince y\u00fcksek oldu\u011fu g\u00f6recelidir. Sekt\u00f6rel fuarlarda daha y\u00fcksek oranda nitelikli adaylarla kar\u015f\u0131la\u015f\u0131rken, internet reklamlar\u0131yla web sitenizde form doldurtarak toplad\u0131\u011f\u0131n\u0131z adaylarda daha d\u00fc\u015f\u00fck oranlar g\u00f6rebilirsiniz. Kulland\u0131\u011f\u0131n\u0131z kanallar i\u00e7in normal oran\u0131n ne oldu\u011funu bir s\u00fcre bu metrikleri izleyerek ke\u015ffedebilirsiniz.<\/p>\n<p>Nitelikli adaylar\u0131n oran\u0131 kadar say\u0131s\u0131 da \u00f6nemlidir. Yeni m\u00fc\u015fteri adaylar\u0131 bulmak i\u00e7in pazarlama \u00e7al\u0131\u015fmalar\u0131 yapars\u0131n\u0131z. Bunlar\u0131n maliyetini, ula\u015fabildi\u011finiz nitelikli adaylar\u0131n say\u0131s\u0131na b\u00f6lerek, ortalama bir nitelikli aday\u0131n size ka\u00e7a mal oldu\u011funu hesaplamak kolayd\u0131r. Bazen bu pazarlama \u00e7al\u0131\u015fmalar\u0131 az say\u0131da, ama y\u00fcksek oranda nitelikli aday getirebilir. E\u011fer bu adaylar\u0131n say\u0131s\u0131, pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n maliyetini hakl\u0131 \u00e7\u0131karmayacak kadar azsa, oran iyi olsa bile farkl\u0131 pazarlama y\u00f6ntemlerine ge\u00e7mek gerekebilir.<\/p>\n<h3>F\u0131rsatlar<\/h3>\n<p>Nitelikli adaylar\u0131n hepsi hemen sizden sat\u0131n almaya haz\u0131r olmayabilirler. Ama \u00f6yle olmasalar da bunlar de\u011ferlidir. \u0130leride bunlarla i\u015f yapma \u015fans\u0131n\u0131z olabilir. Bunlarla ili\u015fkiyi s\u00fcrd\u00fcrmek isteyeceksiniz. Ancak \u00f6nceli\u011finiz elbette sizinle \u015fimdi sat\u0131\u015f g\u00f6r\u00fc\u015fmesine ba\u015flayabilecek olanlar olacakt\u0131r. Bunlar i\u00e7in CRM\u2019inizde birer f\u0131rsat kayd\u0131 a\u00e7mal\u0131s\u0131n\u0131z.<\/p>\n<p>Huninin en alt\u0131nda, nitelikli adaylarla ili\u015fkili ka\u00e7 f\u0131rsat olu\u015ftu\u011funu ve olu\u015fan f\u0131rsat say\u0131s\u0131n\u0131n nitelikli aday say\u0131s\u0131na oran\u0131n\u0131 g\u00f6r\u00fcrs\u00fcn\u00fcz.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"468\" src=\"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/funneld.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/funneld.jpg 1000w, https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2025\/04\/1_funneld-768x359.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Buradaki \u00f6rnekte, 24 nitelikli adayla ili\u015fkili 24 sat\u0131\u015f f\u0131rsat\u0131 a\u00e7\u0131lm\u0131\u015f.<\/p>\n<h4>Yeterince Sat\u0131\u015f F\u0131rsat\u0131 A\u00e7\u0131lm\u0131yor mu?<\/h4>\n<p>\u00c7ok say\u0131da nitelikli adaydan az say\u0131da sat\u0131\u015f f\u0131rsat\u0131 \u00e7\u0131karmak her zaman bir sorun i\u015fareti olmayabilir. \u00d6zellikle d\u00fc\u015f\u00fck frekansla al\u0131nan \u00fcr\u00fcnlerde ve d\u0131\u015fa d\u00f6n\u00fck (outbound) kampanyalarda, nitelikli bir m\u00fc\u015fteri aday\u0131na ula\u015ft\u0131\u011f\u0131n\u0131z s\u0131rada onun da tam sizin satt\u0131\u011f\u0131n\u0131z \u015feye ihtiyac\u0131 olmas\u0131 olas\u0131l\u0131\u011f\u0131 \u00e7ok y\u00fcksek olmayabilir. Sizin i\u015finizde normal oran\u0131n ne oldu\u011funu bu metri\u011fi bir s\u00fcre izleyerek bulabilirsiniz.<\/p>\n<p>Ancak a\u00e7\u0131lan f\u0131rsatlar\u0131n, bulunan nitelikli m\u00fc\u015fteri say\u0131s\u0131na g\u00f6re d\u00fc\u015f\u00fck oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z \u015funlar\u0131 kontrol etmek isteyebilirsiniz:<\/p>\n<ul>\n<li>M\u00fc\u015fteriler, sizinle de\u011fil rakiplerle g\u00f6r\u00fc\u015fmeyi tercih ediyor olabilirler.<\/li>\n<li>Sat\u0131\u015f ekibiniz etkisiz kal\u0131yor olabilir.<\/li>\n<li>G\u00f6r\u00fc\u015fmeler s\u0131ras\u0131nda, var olan f\u0131rsatlar\u0131 ortaya \u00e7\u0131karam\u0131yor olabilirsiniz.<\/li>\n<li>Pazarda fark etmedi\u011finiz \u00f6nemli bir de\u011fi\u015fiklik (mesela yeni bir rakip veya alternatif \u00e7\u00f6z\u00fcm) ortaya \u00e7\u0131km\u0131\u015f olabilir.<\/li>\n<li>Hedefledi\u011finiz m\u00fc\u015fteri grubunun i\u015flerini yava\u015flatan fakt\u00f6rler olabilir.<\/li>\n<li>M\u00fc\u015fteri adaylar\u0131nda arad\u0131\u011f\u0131n\u0131z nitelikleri do\u011fru belirleyememi\u015f olabilirsiniz.<\/li>\n<\/ul>\n<h3>Size Ka\u00e7 M\u00fc\u015fteri Aday\u0131 Laz\u0131m?<\/h3>\n<p>\u0130yi ve tutarl\u0131 \u00e7al\u0131\u015fan bir sat\u0131\u015f s\u00fcreciniz varsa, hedeflerinizi tutturmak i\u00e7in herhangi bir d\u00f6nemde ka\u00e7 yeni f\u0131rsata ihtiya\u00e7 duyaca\u011f\u0131n\u0131z\u0131 bilirsiniz. \u0130yi i\u015fleyen sat\u0131\u015f ekiplerinin f\u0131rsat kazanma oranlar\u0131 \u00e7ok b\u00fcy\u00fck dalgalanmalar g\u00f6stermez. TeamGram\u2019\u0131n bu oran\u0131 nas\u0131l hesaplad\u0131\u011f\u0131n\u0131 ba\u015fka bir yaz\u0131m\u0131zda inceleyece\u011fiz.<\/p>\n<p>\u00d6rnek olarak, sat\u0131\u015f ekibinizin a\u00e7\u0131lan sat\u0131\u015f f\u0131rsatlar\u0131n\u0131n %65\u2019ini kazand\u0131\u011f\u0131n\u0131, %35\u2019ini de rakiplere kaybetti\u011fini d\u00fc\u015f\u00fcnelim. Hedeflerin tutmas\u0131 i\u00e7in y\u0131lda 200 f\u0131rsat kazanmalar\u0131 gerekiyor olsun. Bunun i\u00e7in y\u0131lda yakla\u015f\u0131k 310 yeni f\u0131rsata ihtiya\u00e7 olacakt\u0131r.<\/p>\n<p>Yukar\u0131daki \u00f6rnekteki oranlar\u0131 kullan\u0131rsak, 310 f\u0131rsat i\u00e7in 310 nitelikli aday gerekecektir. 310 nitelikli aday i\u00e7in de yakla\u015f\u0131k 4850 adaya ula\u015fm\u0131\u015f olmak gerekir (\u00c7\u00fcnk\u00fc ula\u015f\u0131lan adaylar\u0131n %6.4\u2019\u00fc nitelikli). Bu kadar adaya ula\u015fabilmek i\u00e7in de yakla\u015f\u0131k 5850 yeni m\u00fc\u015fteri aday\u0131 bulmak ve de\u011ferlendirmeden ge\u00e7irmek gerekir (\u00c7\u00fcnk\u00fc bulunan t\u00fcm adaylar\u0131n %83\u2019\u00fcne ula\u015f\u0131labiliyor).<\/p>\n<p>\u015eimdi bu bilgiyle pazarlama kararlar\u0131n\u0131 daha bilin\u00e7li alabilirsiniz. Y\u0131lda 5850 m\u00fc\u015fteri aday\u0131 i\u00e7in ka\u00e7 fuara kat\u0131lmak, ne kadar reklam vermek gerekti\u011fini hesaplayabilirsiniz.<\/p>\n<p>E\u011fer m\u00fc\u015fteri adaylar\u0131n\u0131z\u0131 her zaman TeamGram CRM\u2019e girerek i\u015fliyorsan\u0131z, bu kanallar\u0131n her birinin size ne h\u0131zda ka\u00e7 aday sa\u011flad\u0131\u011f\u0131, bunlar\u0131n her birinin birim maliyetinin ne oldu\u011fu hakk\u0131nda elinizde sa\u011flam veriler olacakt\u0131r. Bu verileri kullanarak sat\u0131\u015f ekibinize daha d\u00fc\u015f\u00fck maliyetle daha fazla say\u0131da f\u0131rsat \u00fcretmek i\u00e7in aday \u00fcretme y\u00f6ntemlerinizi s\u00fcrekli geli\u015ftirebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buldu\u011funuz m\u00fc\u015fteri adaylar\u0131ndan ka\u00e7 sat\u0131\u015f f\u0131rsat\u0131 \u00e7\u0131karabiliyorsunuz? Kay\u0131plar nerede olu\u015fuyor? Daha \u00e7ok sat\u0131\u015f f\u0131rsat\u0131 i\u00e7in neleri d\u00fczeltmelisiniz? M\u00fc\u015fteri aday\u0131 hunisini kullanarak daha kaliteli m\u00fc\u015fteri adaylar\u0131na ula\u015f\u0131n, daha \u00e7ok sat\u0131\u015f f\u0131rsat\u0131 yakalay\u0131n.<\/p>\n","protected":false},"author":2,"featured_media":5115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[189,1],"tags":[203],"class_list":["post-5111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satis-akademisi","category-uncategorized","tag-featuredacademy-tr"],"jetpack_featured_media_url":"https:\\/\\/www.teamgram.com\\/blog\/wp-content\/uploads\/2022\/08\/funnel2.jpg","spectra_custom_meta":{"_alp_processed":["1743789031"],"_edit_last":["2"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["6"],"_thumbnail_id":["5115"],"_elementor_edit_mode":["builder"],"_elementor_template_type":["wp-post"],"_elementor_version":["3.6.4"],"_elementor_pro_version":["3.5.2"],"_wp_page_template":["default"],"_elementor_data":["[{\"id\":\"5831727\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"03aa4cc\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a41a391\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h3>M\\u00fc\\u015fteri Aday\\u0131 De\\u011ferlendirme S\\u00fcreci<\\\/h3><p>Sat\\u0131\\u015f yapmay\\u0131 umdu\\u011funuz, ama hen\\u00fcz bir sat\\u0131\\u015f f\\u0131rsat\\u0131 olup olmad\\u0131\\u011f\\u0131n\\u0131 kontrol etmedi\\u011finiz ki\\u015filere m\\u00fc\\u015fteri aday\\u0131 diyoruz.<\\\/p><p>M\\u00fc\\u015fteri adaylar\\u0131 farkl\\u0131 kanallardan size ula\\u015fabilir veya siz onlar\\u0131 farkl\\u0131 kaynaklardan bulabilirsiniz. Ancak her m\\u00fc\\u015fteri aday\\u0131 e\\u015fit de\\u011ferde de\\u011fildir. Baz\\u0131lar\\u0131 istedi\\u011finiz \\u00f6zelliklere sahip olmayabilir. Baz\\u0131lar\\u0131 bu \\u00f6zelliklere sahip olsalar da al\\u0131m yapmaya haz\\u0131r olmayabilirler.<\\\/p><p>\\u0130lk i\\u015finiz bunlarla g\\u00f6r\\u00fc\\u015fmek, istedi\\u011finiz niteliklere sahip olup olmad\\u0131klar\\u0131n\\u0131 anlamak, istedi\\u011finiz niteliklere sahip olanlarda bir sat\\u0131\\u015f f\\u0131rsat\\u0131 olup olmad\\u0131\\u011f\\u0131n\\u0131 kontrol etmek olacak. Bir sat\\u0131\\u015f f\\u0131rsat bulursan\\u0131z bunlara sat\\u0131\\u015f yapmak i\\u00e7in zaman harcamaya ba\\u015flayabilirsiniz.<\\\/p><p>M\\u00fc\\u015fteri aday\\u0131 de\\u011ferlendirme s\\u00fcreci hakk\\u0131nda daha detayl\\u0131 bilgi i\\u00e7in <a href=\\\"https:\\\/\\\/www.teamgram.com\\\/blog\\\/tr\\\/2022\\\/01\\\/14\\\/verimli-satisin-anahtari-musteri-adayi-degerlendirme-2\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">bu yaz\\u0131m\\u0131za g\\u00f6z atabilirsiniz<\\\/a>.<\\\/p><h3>TeamGram ve Aday De\\u011ferlendirme<\\\/h3><p>M\\u00fc\\u015fteri adaylar\\u0131n\\u0131z\\u0131 TeamGram\\u2019a girmek ve bunlar\\u0131n de\\u011ferlendirme sonu\\u00e7lar\\u0131n\\u0131 burada kaydetmek, s\\u00fcreci daha iyi y\\u00f6netmeyi ve \\u00f6nemli \\u00e7\\u0131kar\\u0131mlar yapmay\\u0131 kolayla\\u015ft\\u0131r\\u0131r.<\\\/p><p>Aday de\\u011ferlendirme s\\u00fcrecinizin nas\\u0131l i\\u015fledi\\u011fi ile ilgili en ayd\\u0131nlat\\u0131c\\u0131 g\\u00f6stergelerden birisi, m\\u00fc\\u015fteri aday\\u0131 hunisidir. Bu g\\u00f6sterge, s\\u00fcrece giren adaylar\\u0131n hangi a\\u015famada ne kadar azald\\u0131\\u011f\\u0131n\\u0131 ve her a\\u015famadaki verimin bir \\u00f6nceki d\\u00f6neme g\\u00f6re nas\\u0131l de\\u011fi\\u015fti\\u011fini kolayca izlemenizi sa\\u011flar.<\\\/p><p>Huni g\\u00f6stergesini, ana men\\u00fcdeki\\u00a0<a href=\\\"https:\\\/\\\/www.teamgram.com\\\/leads\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">m\\u00fc\\u015fteri adaylar\\u0131<\\\/a>\\u00a0se\\u00e7ene\\u011fi alt\\u0131ndaki Pano sekmesinde bulabilirsiniz.<\\\/p><p>Bunun nas\\u0131l i\\u015fledi\\u011fine biraz daha detayl\\u0131 bakal\\u0131m.<\\\/p><h3>\\u0130\\u015fi Biten M\\u00fc\\u015fteri Adaylar\\u0131<\\\/h3><p>Huninin tepesinde, se\\u00e7ti\\u011finiz zaman aral\\u0131\\u011f\\u0131 i\\u00e7inde i\\u015fi biten m\\u00fc\\u015fteri adaylar\\u0131n\\u0131n toplam say\\u0131s\\u0131n\\u0131 g\\u00f6r\\u00fcrs\\u00fcn\\u00fcz. Bir m\\u00fc\\u015fteri aday\\u0131n\\u0131n de\\u011ferlendirme s\\u00fcrecindeki i\\u015finin bitmi\\u015f olmas\\u0131, \\u015fu nedenlerden herhangi biriyle olabilir:<\\\/p><ul><li>M\\u00fc\\u015fteri aday\\u0131 ile g\\u00f6r\\u00fc\\u015f\\u00fcp, nitelik durumunu ve bir f\\u0131rsat olup olmad\\u0131\\u011f\\u0131n\\u0131 anlam\\u0131\\u015f olabilirsiniz.<\\\/li><li>M\\u00fc\\u015fteri aday\\u0131 ile g\\u00f6r\\u00fc\\u015fememi\\u015f ve art\\u0131k bununla g\\u00f6r\\u00fc\\u015fmek i\\u00e7in daha fazla u\\u011fra\\u015fmamaya karar vermi\\u015f olabilirsiniz.<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>Dikkat: Se\\u00e7ti\\u011finiz zaman aral\\u0131\\u011f\\u0131nda bulunmu\\u015f olsalar bile, hen\\u00fcz i\\u015fi bitmemi\\u015f m\\u00fc\\u015fteri adaylar\\u0131 bu say\\u0131ya dahil edilmez. Yani huniye bakarak, yeni m\\u00fc\\u015fteri adaylar\\u0131n\\u0131 ne h\\u0131zda buldu\\u011funuzu g\\u00f6remezsiniz. Bunun i\\u00e7in farkl\\u0131 bir g\\u00f6sterge kullanacaks\\u0131n\\u0131z. Huni size sadece de\\u011ferlendirme s\\u00fcrecindeki i\\u015fleri bitmi\\u015f adaylar\\u0131n analiz sonucunu g\\u00f6sterir.<\\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"051d1dc\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.teamgram.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2022\\\/08\\\/funnela.jpg\",\"id\":5125,\"alt\":\"\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"42d5e84\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Buradaki \\u00f6rnekte, belirlenen 1 ayl\\u0131k s\\u00fcrede 452 m\\u00fc\\u015fteri aday\\u0131n\\u0131n de\\u011ferlendirme s\\u00fcrecinin bitti\\u011fini g\\u00f6r\\u00fcyoruz.<\\\/p><p>Bundan sonraki sat\\u0131rlarda, bunlar\\u0131n s\\u00fcre\\u00e7ten nas\\u0131l ge\\u00e7ti\\u011fini daha detayl\\u0131 g\\u00f6rece\\u011fiz.<\\\/p><h3>Eri\\u015filen M\\u00fc\\u015fteri Adaylar\\u0131<\\\/h3><p>Her m\\u00fc\\u015fteri aday\\u0131na eri\\u015fip nitelikli olup olmad\\u0131\\u011f\\u0131n\\u0131 anlamak, bir sat\\u0131\\u015f f\\u0131rsat\\u0131 var m\\u0131 diye kontrol etmek m\\u00fcmk\\u00fcn olmayabilir. Mesela web sitenizde form doldurarak bilgi isteyen ki\\u015fileri aray\\u0131p bir de\\u011ferlendirmeden ge\\u00e7irmek gerekir. Ama bunlar\\u0131n tamam\\u0131na eri\\u015femeyebilirsiniz.<\\\/p><p>Eri\\u015filen m\\u00fc\\u015fteri adaylar\\u0131 say\\u0131s\\u0131n\\u0131n, i\\u015fi biten toplam m\\u00fc\\u015fteri aday\\u0131 say\\u0131s\\u0131na oran\\u0131 bu m\\u00fc\\u015fteri adaylar\\u0131na ula\\u015fmakta ne kadar ba\\u015far\\u0131l\\u0131 oldu\\u011funuzu g\\u00f6sterir.<\\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"fbbbbda\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.teamgram.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2022\\\/08\\\/funnelb.jpg\",\"id\":5130,\"alt\":\"\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"899e76c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Bu \\u00f6rnekte, bir ayl\\u0131k d\\u00f6nemde de\\u011ferlendirmesi sona eren 452 adaydan 375\\u2019ine, yani %83\\u2019\\u00fcne ula\\u015f\\u0131ld\\u0131\\u011f\\u0131n\\u0131 g\\u00f6r\\u00fcyoruz. Bunun yan\\u0131nda, bir \\u00f6nceki d\\u00f6nemden fark da g\\u00f6steriliyor. Ula\\u015fma oran\\u0131 bu ay, \\u00f6nceki aydan %4.5 daha fazla. G\\u00f6stergenin ye\\u015fil olmas\\u0131, de\\u011fi\\u015fikli\\u011fin olumlu y\\u00f6nde oldu\\u011funun i\\u015fareti.<\\\/p><h4>Eri\\u015fim Oran\\u0131n\\u0131z\\u0131 Y\\u00fckseltmek \\u0130\\u00e7in Neler Yapabilirsiniz?<\\\/h4><p>M\\u00fc\\u015fteri adaylar\\u0131n\\u0131n ne kadar\\u0131na ula\\u015fabilmenin normal oldu\\u011fu duruma g\\u00f6re de\\u011fi\\u015febilir. Sizi bulan (inbound) adaylara eri\\u015fim oran\\u0131 genellikle sizin buldu\\u011funuz (outbound) adaylara eri\\u015fim oran\\u0131n\\u0131zdan \\u00e7ok daha y\\u00fcksek olur. \\u0130lave filtreler uygulayarak ne t\\u00fcr adaylara ula\\u015fmakta zorland\\u0131\\u011f\\u0131n\\u0131z\\u0131 belirleyebilirsiniz.<\\\/p><p>Daha anlaml\\u0131 olan, zaman i\\u00e7inde eri\\u015fim oran\\u0131n\\u0131n ne y\\u00f6nde de\\u011fi\\u015fti\\u011fidir. E\\u011fer ula\\u015f\\u0131m oran\\u0131n\\u0131zda beklenmedik bir d\\u00fc\\u015f\\u00fc\\u015f g\\u00f6r\\u00fcyorsan\\u0131z, bunun sebebini ara\\u015ft\\u0131rmak gerekir.\\u00a0<span style=\\\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1.1rem;\\\">Eri\\u015fim oran\\u0131n\\u0131n d\\u00fc\\u015f\\u00fck olmas\\u0131n\\u0131n ba\\u015fl\\u0131ca sebepleri \\u015funlar olabilir:<\\\/span><\\\/p><ul><li>\\u0130rtibat bilgilerini do\\u011frulamadan, hatal\\u0131 veya eksik al\\u0131yor olabilirsiniz.<\\\/li><li>Aday bulmak i\\u00e7in kulland\\u0131\\u011f\\u0131n\\u0131z kaynaklar (sekt\\u00f6r rehberleri vs) eski veya kalitesiz veri i\\u00e7eriyor olabilir.<\\\/li><li>Asl\\u0131nda sizinle i\\u015f yapmak istemeyen bir grubu hedefliyor olabilirsiniz.<\\\/li><li>Ula\\u015f\\u0131lmas\\u0131 zor bir grubu hedefliyor olabilirsiniz.\\u00a0<span style=\\\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\\\">Asistanlar, santral g\\u00f6revlileri gibi ki\\u015filer m\\u00fc\\u015fteri aday\\u0131yla g\\u00f6r\\u00fc\\u015fmenizi engelliyor olabilir.<\\\/span><\\\/li><li>Adaylara ula\\u015fmak i\\u00e7in yeterince \\u0131srarc\\u0131 davranm\\u0131yor olabilirsiniz. Bunun i\\u00e7in <a href=\\\"https:\\\/\\\/www.teamgram.com\\\/blog\\\/tr\\\/2022\\\/02\\\/07\\\/musteri-adaylarina-ulasmada-sekans-kullanimi\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">TeamGram\\u2019\\u0131n eri\\u015fim sekans\\u0131 \\u00f6zelli\\u011fi<\\\/a> iyi bir \\u00e7\\u00f6z\\u00fcm olabilir.<\\\/li><\\\/ul><div>\\u00a0<\\\/div><p>Yeni d\\u00fczenlemeler yapt\\u0131k\\u00e7a eri\\u015fim oran\\u0131n\\u0131z\\u0131n d\\u00fczelip d\\u00fczelmedi\\u011fini kontrol edin. Bu \\u00f6nemli ve kolay y\\u00f6netilen bir metriktir. Ula\\u015famad\\u0131\\u011f\\u0131n\\u0131z bir m\\u00fc\\u015fteri aday\\u0131na sat\\u0131\\u015f yapamazs\\u0131n\\u0131z.<\\\/p><h3>Nitelikli Adaylar<\\\/h3><p>Bir m\\u00fc\\u015fteri aday\\u0131na ula\\u015ft\\u0131\\u011f\\u0131n\\u0131zda ilk kontrol etmek istedi\\u011finiz \\u015fey, bu ki\\u015finin istedi\\u011finiz \\u00f6zelliklere sahip olup olmad\\u0131\\u011f\\u0131d\\u0131r. Niteliklendirme kriterleri her \\u015firket i\\u00e7in farkl\\u0131d\\u0131r. Sizin i\\u00e7in anlaml\\u0131 olan \\u00f6zellikleri belirlemekte zorlan\\u0131yorsan\\u0131z <a href=\\\"https:\\\/\\\/www.teamgram.com\\\/blog\\\/tr\\\/2020\\\/02\\\/06\\\/turkish-musteri-adaylarinizi-degerlendirmek-icin-bir-yontem-bant\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">bu yaz\\u0131m\\u0131za g\\u00f6z at\\u0131n<\\\/a>.<\\\/p><p>Ula\\u015f\\u0131lan t\\u00fcm adaylar i\\u00e7inde nitelikli olanlar\\u0131n oran\\u0131, pazarlama \\u00e7al\\u0131\\u015fmalar\\u0131n\\u0131z\\u0131n ne kadar do\\u011fru bir kitleye ula\\u015ft\\u0131\\u011f\\u0131n\\u0131 anlamaya yard\\u0131mc\\u0131 olur.<\\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"119fb28\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.teamgram.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2022\\\/08\\\/funnelc.jpg\",\"id\":5132,\"alt\":\"\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"2e37e3d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Buradaki \\u00f6rnekte, ula\\u015f\\u0131lan 375 adaydan 24 tanesinin istenen niteliklere sahip oldu\\u011fu g\\u00f6r\\u00fclm\\u00fc\\u015f. Bu, t\\u00fcm g\\u00f6r\\u00fc\\u015f\\u00fclen adaylar\\u0131n %6.8\\u2019i. Bir \\u00f6nceki aya g\\u00f6re bunun %1.8 artt\\u0131\\u011f\\u0131n\\u0131, yani bu ay daha nitelikli bir gruba ula\\u015f\\u0131ld\\u0131\\u011f\\u0131n\\u0131 g\\u00f6r\\u00fcyoruz.<\\\/p><h4>Yeterince Nitelikli Aday Bulamad\\u0131ysan\\u0131z<\\\/h4><p>Nitelikli adaylar\\u0131n oran\\u0131n\\u0131n veya say\\u0131s\\u0131n\\u0131n d\\u00fc\\u015f\\u00fck olmas\\u0131, genellikle pazarlama ile ilgili sorunlara i\\u015faret eder.<\\\/p><p>Hangi oran\\u0131n yeterince y\\u00fcksek oldu\\u011fu g\\u00f6recelidir. Sekt\\u00f6rel fuarlarda daha y\\u00fcksek oranda nitelikli adaylarla kar\\u015f\\u0131la\\u015f\\u0131rken, internet reklamlar\\u0131yla web sitenizde form doldurtarak toplad\\u0131\\u011f\\u0131n\\u0131z adaylarda daha d\\u00fc\\u015f\\u00fck oranlar g\\u00f6rebilirsiniz. Kulland\\u0131\\u011f\\u0131n\\u0131z kanallar i\\u00e7in normal oran\\u0131n ne oldu\\u011funu bir s\\u00fcre bu metrikleri izleyerek ke\\u015ffedebilirsiniz.<\\\/p><p>Nitelikli adaylar\\u0131n oran\\u0131 kadar say\\u0131s\\u0131 da \\u00f6nemlidir. Yeni m\\u00fc\\u015fteri adaylar\\u0131 bulmak i\\u00e7in pazarlama \\u00e7al\\u0131\\u015fmalar\\u0131 yapars\\u0131n\\u0131z. Bunlar\\u0131n maliyetini, ula\\u015fabildi\\u011finiz nitelikli adaylar\\u0131n say\\u0131s\\u0131na b\\u00f6lerek, ortalama bir nitelikli aday\\u0131n size ka\\u00e7a mal oldu\\u011funu hesaplamak kolayd\\u0131r. Bazen bu pazarlama \\u00e7al\\u0131\\u015fmalar\\u0131 az say\\u0131da, ama y\\u00fcksek oranda nitelikli aday getirebilir. E\\u011fer bu adaylar\\u0131n say\\u0131s\\u0131, pazarlama \\u00e7al\\u0131\\u015fmalar\\u0131n\\u0131n maliyetini hakl\\u0131 \\u00e7\\u0131karmayacak kadar azsa, oran iyi olsa bile farkl\\u0131 pazarlama y\\u00f6ntemlerine ge\\u00e7mek gerekebilir.<\\\/p><h3>F\\u0131rsatlar<\\\/h3><p>Nitelikli adaylar\\u0131n hepsi hemen sizden sat\\u0131n almaya haz\\u0131r olmayabilirler. Ama \\u00f6yle olmasalar da bunlar de\\u011ferlidir. \\u0130leride bunlarla i\\u015f yapma \\u015fans\\u0131n\\u0131z olabilir. Bunlarla ili\\u015fkiyi s\\u00fcrd\\u00fcrmek isteyeceksiniz. Ancak \\u00f6nceli\\u011finiz elbette sizinle \\u015fimdi sat\\u0131\\u015f g\\u00f6r\\u00fc\\u015fmesine ba\\u015flayabilecek olanlar olacakt\\u0131r. Bunlar i\\u00e7in CRM\\u2019inizde birer f\\u0131rsat kayd\\u0131 a\\u00e7mal\\u0131s\\u0131n\\u0131z.<\\\/p><p>Huninin en alt\\u0131nda, nitelikli adaylarla ili\\u015fkili ka\\u00e7 f\\u0131rsat olu\\u015ftu\\u011funu ve olu\\u015fan f\\u0131rsat say\\u0131s\\u0131n\\u0131n nitelikli aday say\\u0131s\\u0131na oran\\u0131n\\u0131 g\\u00f6r\\u00fcrs\\u00fcn\\u00fcz.<\\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"f688fc9\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.teamgram.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2022\\\/08\\\/funneld.jpg\",\"id\":5133,\"alt\":\"\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"76fe9f4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Buradaki \\u00f6rnekte, 24 nitelikli adayla ili\\u015fkili 24 sat\\u0131\\u015f f\\u0131rsat\\u0131 a\\u00e7\\u0131lm\\u0131\\u015f.<\\\/p><h4>Yeterince Sat\\u0131\\u015f F\\u0131rsat\\u0131 A\\u00e7\\u0131lm\\u0131yor mu?<\\\/h4><p>\\u00c7ok say\\u0131da nitelikli adaydan az say\\u0131da sat\\u0131\\u015f f\\u0131rsat\\u0131 \\u00e7\\u0131karmak her zaman bir sorun i\\u015fareti olmayabilir. \\u00d6zellikle d\\u00fc\\u015f\\u00fck frekansla al\\u0131nan \\u00fcr\\u00fcnlerde ve d\\u0131\\u015fa d\\u00f6n\\u00fck (outbound) kampanyalarda, nitelikli bir m\\u00fc\\u015fteri aday\\u0131na ula\\u015ft\\u0131\\u011f\\u0131n\\u0131z s\\u0131rada onun da tam sizin satt\\u0131\\u011f\\u0131n\\u0131z \\u015feye ihtiyac\\u0131 olmas\\u0131 olas\\u0131l\\u0131\\u011f\\u0131 \\u00e7ok y\\u00fcksek olmayabilir. Sizin i\\u015finizde normal oran\\u0131n ne oldu\\u011funu bu metri\\u011fi bir s\\u00fcre izleyerek bulabilirsiniz.<\\\/p><p>Ancak a\\u00e7\\u0131lan f\\u0131rsatlar\\u0131n, bulunan nitelikli m\\u00fc\\u015fteri say\\u0131s\\u0131na g\\u00f6re d\\u00fc\\u015f\\u00fck oldu\\u011funu d\\u00fc\\u015f\\u00fcn\\u00fcyorsan\\u0131z \\u015funlar\\u0131 kontrol etmek isteyebilirsiniz:<\\\/p><ul><li>M\\u00fc\\u015fteriler, sizinle de\\u011fil rakiplerle g\\u00f6r\\u00fc\\u015fmeyi tercih ediyor olabilirler.<\\\/li><li>Sat\\u0131\\u015f ekibiniz etkisiz kal\\u0131yor olabilir.<\\\/li><li>G\\u00f6r\\u00fc\\u015fmeler s\\u0131ras\\u0131nda, var olan f\\u0131rsatlar\\u0131 ortaya \\u00e7\\u0131karam\\u0131yor olabilirsiniz.<\\\/li><li>Pazarda fark etmedi\\u011finiz \\u00f6nemli bir de\\u011fi\\u015fiklik (mesela yeni bir rakip veya alternatif \\u00e7\\u00f6z\\u00fcm) ortaya \\u00e7\\u0131km\\u0131\\u015f olabilir.<\\\/li><li>Hedefledi\\u011finiz m\\u00fc\\u015fteri grubunun i\\u015flerini yava\\u015flatan fakt\\u00f6rler olabilir.<\\\/li><li>M\\u00fc\\u015fteri adaylar\\u0131nda arad\\u0131\\u011f\\u0131n\\u0131z nitelikleri do\\u011fru belirleyememi\\u015f olabilirsiniz.<\\\/li><\\\/ul><h3>Size Ka\\u00e7 M\\u00fc\\u015fteri Aday\\u0131 Laz\\u0131m?<\\\/h3><p>\\u0130yi ve tutarl\\u0131 \\u00e7al\\u0131\\u015fan bir sat\\u0131\\u015f s\\u00fcreciniz varsa, hedeflerinizi tutturmak i\\u00e7in herhangi bir d\\u00f6nemde ka\\u00e7 yeni f\\u0131rsata ihtiya\\u00e7 duyaca\\u011f\\u0131n\\u0131z\\u0131 bilirsiniz. \\u0130yi i\\u015fleyen sat\\u0131\\u015f ekiplerinin f\\u0131rsat kazanma oranlar\\u0131 \\u00e7ok b\\u00fcy\\u00fck dalgalanmalar g\\u00f6stermez. TeamGram\\u2019\\u0131n bu oran\\u0131 nas\\u0131l hesaplad\\u0131\\u011f\\u0131n\\u0131 ba\\u015fka bir yaz\\u0131m\\u0131zda inceleyece\\u011fiz.<\\\/p><p>\\u00d6rnek olarak, sat\\u0131\\u015f ekibinizin a\\u00e7\\u0131lan sat\\u0131\\u015f f\\u0131rsatlar\\u0131n\\u0131n %65\\u2019ini kazand\\u0131\\u011f\\u0131n\\u0131, %35\\u2019ini de rakiplere kaybetti\\u011fini d\\u00fc\\u015f\\u00fcnelim. Hedeflerin tutmas\\u0131 i\\u00e7in y\\u0131lda 200 f\\u0131rsat kazanmalar\\u0131 gerekiyor olsun. Bunun i\\u00e7in y\\u0131lda yakla\\u015f\\u0131k 310 yeni f\\u0131rsata ihtiya\\u00e7 olacakt\\u0131r.<\\\/p><p>Yukar\\u0131daki \\u00f6rnekteki oranlar\\u0131 kullan\\u0131rsak, 310 f\\u0131rsat i\\u00e7in 310 nitelikli aday gerekecektir. 310 nitelikli aday i\\u00e7in de yakla\\u015f\\u0131k 4850 adaya ula\\u015fm\\u0131\\u015f olmak gerekir (\\u00c7\\u00fcnk\\u00fc ula\\u015f\\u0131lan adaylar\\u0131n %6.4\\u2019\\u00fc nitelikli). Bu kadar adaya ula\\u015fabilmek i\\u00e7in de yakla\\u015f\\u0131k 5850 yeni m\\u00fc\\u015fteri aday\\u0131 bulmak ve de\\u011ferlendirmeden ge\\u00e7irmek gerekir (\\u00c7\\u00fcnk\\u00fc bulunan t\\u00fcm adaylar\\u0131n %83\\u2019\\u00fcne ula\\u015f\\u0131labiliyor).<\\\/p><p>\\u015eimdi bu bilgiyle pazarlama kararlar\\u0131n\\u0131 daha bilin\\u00e7li alabilirsiniz. Y\\u0131lda 5850 m\\u00fc\\u015fteri aday\\u0131 i\\u00e7in ka\\u00e7 fuara kat\\u0131lmak, ne kadar reklam vermek gerekti\\u011fini hesaplayabilirsiniz.<\\\/p><p>E\\u011fer m\\u00fc\\u015fteri adaylar\\u0131n\\u0131z\\u0131 her zaman TeamGram CRM\\u2019e girerek i\\u015fliyorsan\\u0131z, bu kanallar\\u0131n her birinin size ne h\\u0131zda ka\\u00e7 aday sa\\u011flad\\u0131\\u011f\\u0131, bunlar\\u0131n her birinin birim maliyetinin ne oldu\\u011fu hakk\\u0131nda elinizde sa\\u011flam veriler olacakt\\u0131r. Bu verileri kullanarak sat\\u0131\\u015f ekibinize daha d\\u00fc\\u015f\\u00fck maliyetle daha fazla say\\u0131da f\\u0131rsat \\u00fcretmek i\\u00e7in aday \\u00fcretme y\\u00f6ntemlerinizi s\\u00fcrekli 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Yurekli","author_link":"https:\\/\\/www.teamgram.com\\/blog\/tr\/author\/ayurekli\/"},"uagb_comment_info":0,"uagb_excerpt":"Buldu\u011funuz m\u00fc\u015fteri adaylar\u0131ndan ka\u00e7 sat\u0131\u015f f\u0131rsat\u0131 \u00e7\u0131karabiliyorsunuz? Kay\u0131plar nerede olu\u015fuyor? Daha \u00e7ok sat\u0131\u015f f\u0131rsat\u0131 i\u00e7in neleri d\u00fczeltmelisiniz? M\u00fc\u015fteri aday\u0131 hunisini kullanarak daha kaliteli m\u00fc\u015fteri adaylar\u0131na ula\u015f\u0131n, daha \u00e7ok sat\u0131\u015f f\u0131rsat\u0131 yakalay\u0131n.","jetpack_shortlink":"https:\/\/wp.me\/pgusnm-1kr","_links":{"self":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts\/5111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/comments?post=5111"}],"version-history":[{"count":2,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts\/5111\/revisions"}],"predecessor-version":[{"id":7875,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/posts\/5111\/revisions\/7875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/media\/5115"}],"wp:attachment":[{"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/media?parent=5111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/categories?post=5111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\\/\\/www.teamgram.com\\/blog\/tr\/wp-json\/wp\/v2\/tags?post=5111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}