Sales Academy


The importance of Story-telling in Sales

Storytelling is the art of engaging, educating and getting your customer excited enough to listen to you in a chaotic environment with a wide variety to choose from. It is not used to just cut through the noise of the extensive competition but also to connect to your target audience and evoke a bond of trust. Here is a list of reason why Storytelling should be inculcated into your business right away to boost more Sales: 1. Better Retention The time span of human attention is around 8-10 seconds and according to a Stanford study, stories are up to 22X…

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