Sales Development Handbook

Every company wants to grow. To grow, you need to feed your sales team with new and qualified leads continuously. This process is what we call Sales Development. You can benefit from this guide to connect the right leads to the right salesperson.
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Here are some key insights from this book:

• Why is Sales Development necessary?
• What is the role of a Sales Development Representative?
• What are the differences in sales development between inbound and outbound sales?
• How to create lead lists for outbound sales?
• Why is qualification important?
• How to identify qualified leads?
• When should Sales Development Representatives handoff to the Account Executives?